Cheap resources (always-on internet access), efficiency in building contact networks (email, messengers, blogs, websites, etc. Apparently, if you drop Mentos breath mints into Diet Coke, it creates a reaction akin to mixing baking soda and vinegar.

The 30 second Superbowl commercial, the most revered spot in American broadcasting, sold for a reported $2. You must produce something so interesting and compelling that your target marketer has no choice but to share it, marketing message payload and all. The challenge is stiff: too commercial and it will not spread beyond the first marketer, too radical and your brand image may no longer match the content of the advertisement.

Many videos were produced, but this particular video was probably the best produced, including a musically choreographed demonstration of over 100 Diet Coke and Mentos fountains.com) means that there is always something interesting and easy to share.

The goal of any successful Fabric Suppliers campaign is to generate buzz and awareness about the product or service being offered. On the other hand, if the same person told his friends to give to an orphanage or other charity, he will be well received and appear magnanimous. So assuming that your target viral marketer ? the person who sees your ad and must spread the advertisement to his acquaintances ?